A lesson from the food industry
To better illustrate the issue with selling any hardwood floors to anyone who will pay for it, we turn to the food industry.
The FDA mandates that a product containing peanuts in any capacity must say so on its packaging, since peanut allergies have proven common and severe. This may seem like common sense now, but it was an ethical argument before it became standard practice.
Wood floors present a similar, ethical dilemma. For example, it’s a fact that solid hickory floors will swell and buckle in humid climates, which is both hazardous and costly. So, is it OK to sell solid hickory floors to a customer planning a home renovation in Florida without clearly stating the risks?
We think not.
Responsible by design
Educating consumers about the right way to buy hardwood floors is a lot less straightforward than adding “CONTAINS NUTS” to a product label. We like to believe that our industry would have already done so if the solution were that simple.
The truth is that multiple factors determine the performance of a particular hardwood floor, and the best way to choose the right wood flooring for your home is to talk to your local hardwood floor expert. But who actually knows a flooring expert?
We created our Revel Wood Selector to be your personal hardwood flooring expert. By asking you to answer a series of questions about your space, lifestyle, and renovation plans, we eliminate the possibility of selling you a hardwood floor that is doomed to warp, buckle, gap, or scratch beyond recognition.
We happen to believe that selling the right products for our customers is just as important as selling the best products on the market. We’re committed to both.