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By Revel Woods, Posted in Press

No talk of the future should ever begin without a look back. Revel Woods was started by a small team of hardwood flooring industry experts who knew the future of hardwood included a serious online presence, but the present online experience was (how do we say this politely?) bad: Too many options, too little expertise, too little quality curation, minimal accountability, the list of problems went on and on. Shopping for such an important and long term part of your home – the place you sleep, the plac... read more.

  • July 16, 2018

By John Dupra, Posted in Responsibility

“I treat my body like a temple, you treat yours like a tent.” – Jimmy Buffet, Fruitcakes Is there anything a person gets more passionate about than a diet? Religion and politics come close, but ask yourself if you would rather be told where you’re going to spend eternity, or that you should stop eating that thing you love. It might seem counter-intuitive, but if you’re honest with yourself, you probably get more upset when people tell you what to eat than when any&nb... read more.

  • June 07, 2018

By John Dupra, Posted in Tips

I have two small children. That means sleep is not a common thing in my house.  If we do manage to get a quiet moment by getting both kids to sleep, that’s only the first part of the challenge. The next part is actually getting past them to get downstairs without waking them up. You see, we live in a two story colonial built in the 1960s. It’s a great house, with all hardwood floors (like I’d have it any other way), but the flooring used when the house was built was 1″ wid... read more.

  • June 07, 2018

By John Dupra, Posted in Responsibility

It’s one of those phrases that most of us grew up with. We have been taught that there are no good ways to manage a forest, and cutting a single tree down will get you a nasty visit from Captain Planet. This thinking isn’t completely without merit. It really wasn’t until the later part of the 20th century that governments, business, and consumers really started putting responsible forestry practices into place. Saving the planet one glorious mullet at a time! Now we know not only is it o... read more.

  • June 07, 2018

By Revel Woods, Posted in Tips

Every single hardwood floor appears to be exactly the sameBrown, light brown, lighter brown, dark brown, gray, dark gray, wide, wider, narrow, brown. Maybe if you blur your eyes enough they turn into a Magic Eye? My eyes hurt just thinking about it. How are you supposed to know exactly what makes one floor different from another? How are you able to know why one brown floor costs twice as much as another brown floor? Most consumers who are shopping for hardwood flooring online end up with a permanent... read more.

  • June 07, 2018

By Revel Woods, Posted in Tips

Not all trees make good hardwood flooring. Likewise, not all hardwood flooring is ideal for all conditions –some are harder than others, they all react to temperature and moisture differently, and they all have a distinctive look. Here’s a little bit about all the wood species you’ll come across on our site. Natural red oak is showcased in our Pennsylvania Ave. floorWhen it comes to hardwood flooring, red oak is the American Standard. It’s a durable, reliable, readily found species... read more.

  • June 07, 2018

By John Dupra, Posted in Responsibility

How to not end up like the villain in a children’s story There are many children’s stories, like The Lorax, Fern Gully, and Captain Planet that could give you the impression that any form of resource harvesting is evil. However, like many global, economic, and scientific issues, forestry resource management is fairly complex. When done right, it can improve the health of the forest and prevent mass destruction like disease and wildfire. When done incorrectly well… Captain Planet might pr... read more.

  • June 07, 2018

By Revel Woods, Posted in Responsibility

VOCs are a popular factor in determining how green a product is. I often wonder if consumers who ask about the VOCs, don’t really understand what VOCs are and are too embarrassed to ask. But fear not gentile reader, I’m here to explain it to you so at the end you’ll say, “Duh, I knew that. I was just reading this for a friend.” VOC stands for Volatile Organic Compound, and while that sounds like something out of a really bad superhero origin story (Legal Edit: prolonged exposu... read more.

  • June 07, 2018

By Revel Woods, Posted in Responsibility

As a consumer, it’s scary to think you may not be able to trust a company that’s selling you something. That thought is made scarier when it’s a large purchase – and then made even scarier when that large purchase could be dangerous to you or your family. Over recent years, there have been a few news stories about types of hardwood flooring that were emitting a dangerous amount of toxic chemicals into unknowing purchasers’ homes. The subject of these news stories were big, wel... read more.

  • June 07, 2018

By John Dupra, Posted in Tips

Mark Twain once said, “It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” Have you ever had this client/customer (or have you even been this yourself)? One that claims to know more about what you do than you? I had a summer job as a kid where I worked as a low level associate at a large electronics/office supply chain (It was the worst job I ever had, and no I don’t want to talk about it) and we used to call them... read more.

  • June 07, 2018