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Revel Woods Talks to Michael Martin in our Expert Series

Revel Woods Talks to Michael Martin in our Expert Series

By John Dupra
Posted in Press, Pros
On July 24, 2020

Welcome to our fourth edition of the Revel Woods Expert Series! We heard your feedback about needing to know more about flooring before feeling confident enough to talk to your clients.

To meet your needs, we enlisted maybe the best resource we have for you. Our expert today is the president of the National Wood Flooring Association, Michael Martin. Michael has led the NWFA (and by extension the wood flooring industry) for the better part of a decade and provides a wealth of knowledge throughout this video.

Here's our timestamps, but we really recommend a full view of this one!

* 4:08 - How large is the flooring market in the US? Breakdown across flooring types.
* 5:08 - What does the association consider a “real wood floor?” (It might not be what you think) And the different types of wood flooring.
* 8:52 – What does the research show for consumer preferences, so a designer knows what to spec?
* 10:00 Some research on latest visual trends.
* 11:30 Solid vs. engineered, Is there an advantage to one or the other as far as resale value or quality?
* 14:23 – The trouble with matching a new floor to an existing floor.
* 15:02 – Why upselling is not just more profitable, but also a better investment for your client (hardwood and home value).
* 18:38 – What about the claim that LVT performs better in active spaces than wood?
* 22:00 – The truth about “water proof” and how it can get you in serious trouble.
* 25:36 – Sustainability, environmental impact and life cycle analysis of wood flooring vs other flooring types. How to sell that to your clients.
* 36:25 – An insiders look into the homes goods market and the lucrative opportunity in flooring, especially in these modern times.
* 42:20 – How flooring is sold in the US and how large is the potential for an interior designer.
* 45:21 – How to get access to the NWFA’s resources

As always, if there's more questions about how flooring can become a profitable part of your business, please let us know. We're happy to help and provide all the resources to allow you to speak about Revel Woods flooring with confidence to your clients.

John Dupra

John Dupra

John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY.

It was at the wholesale business that the idea for Revel Woods was born, inspired by high end fashion sites, Revel Woods is dedicated to making the buying process of expert curated, high-quality hardwood flooring as easy as possible.

John has been featured in a number of publications including being recognized in Hardwood Floors Magazine’s first ever 40 under 40: