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Revel Woods Talks to Wendy Woloshchuk in our Expert Series

Revel Woods Talks to Wendy Woloshchuk in our Expert Series

By John Dupra
Posted in Press, Pros
On June 25, 2020

Welcome to our third installment of the Revel Woods Expert Series! We're continuing to talk to experts about how they have been making their businesses more profitable, from adding large ticket items to projects to redefining interior design’s place in the home industry.

In this episode we’re talking with Wendy Woloshchuk from Details Interiors out of Monson, MA. Wendy has been in the industry for decades and has learned how to provide her clients with a truly full service experience.

Wendy is not a contractor, and has no retail showroom of her own, yet still sources and profits from larger ticket items like flooring.

John and Wendy talk about how to keep the confidence of your clients so they source everything through you. How to develop a relationship with the right installation partners, and how to navigate the pushback to ensure you the designer are sourcing the right products for your jobs.

I know it’s a long video so here’s the time stamps so you can jump right to the parts you like (you’re welcome):

4:51: How to work with clients who insists on choosing items outside of your vision
8:10: How and when she got started integrating large ticket items into her business 
10:05: How to overcome the installer/contractor obstacles when the designer want to be the source
13:08: Experience her installer had when working with RW product
14:05: Understanding one of the largest reasons for contractor pushback
18:22: How to navigate as a designer when you are brought in later on a project.
20:75: How to maintain an air of authority even if you’re not an expert in the labor.
22:59: Has incorporating these larger items given you an edge over your competition?
30:58: Do you need to invest in a full showroom to be successful selling a full package of items, even larger ticket items?
34:54: Plans for fall HPMK and Revel Woods announcement. 


Wendy has been gracious enough to make herself available to anyone who wants to learn more from her. You can best reach her by her Facebook group:

John Dupra

John Dupra

John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY.

It was at the wholesale business that the idea for Revel Woods was born, inspired by high end fashion sites, Revel Woods is dedicated to making the buying process of expert curated, high-quality hardwood flooring as easy as possible.

John has been featured in a number of publications including being recognized in Hardwood Floors Magazine’s first ever 40 under 40: