When we originally had the idea for Revel Woods, we knew it could be a lot of things, and whatever it was going to be, it was going to be different.
Even though flooring has a huge visual impact on any space, it has always been treated like a commodity item, which makes sense because for most of history it has been a commodity item. But over the last decade that has changed. Flooring has become as much about fashion as it is about function.
For that reason, we have always taken a much more fashionable approach to our floors. But If there’s one thing we like as much as fashion, it’s collaboration. Truly great ideas rarely come from one mind, and some of the best things in life come when minds from completely different walks of life, completely different fields of study, or completely different perspectives come together to create something special.
At Revel Woods, we’ve got the flooring expertise covered, so if we were going to partner with someone to design a flooring collection, it felt boring to us to work with someone else who knew flooring. We want someone who can bring a whole new perspective in the hopes of creating something truly special.
We have a history of this already whether it’s shoes, or wine, but now it was time to take it to a whole new level.
In the clothing world, aside from the iconic name, you’d be hard pressed to find a brand more dedicated to the balance of function and fashion than Eddie Bauer. Their clothes not only look good, but have protected climbers of Mt. Everest for decades.
We were excited to hear they wanted to work with us, so we traveled to their home office in Bellevue, WA and sat down with the creative geniuses behind their brand.