No talk of the future should ever begin without a look back.
Revel Woods was started by a small team of hardwood flooring industry experts who knew the future of hardwood included a serious online presence, but the present online experience was (how do we say this politely?) bad: Too many options, too little expertise, too little quality curation, minimal accountability, the list of problems went on and on. Shopping for such an important and long term part of your home – the place you sleep, the place you raise your children and pets – felt like a virtual used car lot.
Our approach was “Do it better, or don’t bother.”
We used our years of experience to source only from factories we knew, trusted, and could hold accountable if there was ever an issue. We then paired that premium offering with a proprietary algorithm that allowed customers to shop only the products that worked for their climate, subfloor, lifestyle, and others. It was designed to truly be the boutique showroom experience from the comfort of whatever browser connected device the customer preferred.
It was truly the first ever eCommerce platform built with the specifically for hardwood flooring.
What we launched with might not have been perfect, but we were pretty damn proud of it. There was nobody else in the industry doing anything like it (which is still true as of this writing) and we could have rode that wave of innovation until everyone else caught on. That, however, is just not how we work.
We learned a ton from our first year post-launch, and we didn’t need anyone to motivate us. We thought we could do it better, so we were going to do it better.
Most of our focus has been on revamping our backend, making sure we can handle all of our orders in the most efficient way possible, and other things you probably don’t care about as long as it goes smoothly. But we have also worked hard on redesigning our front end to make your life that much nicer.
Here is a peek at what we’ve been working on: